Cannon Roots -- Nourish. Sustain. Grow.

Dedicated to all things local – from an award-winning winery and craft brewery, to artisan markets and fine dining. It’s a great place to spend the day…or a lifetime.

Mission Statement:
To engage area producers in a community-wide effort to expand quality offerings of locally sourced foods and beverages and establish Cannon Falls as a go-to food destination.
Vision Statement:
To become a local food and beverage destination by attracting visitors, engaging residents, and connecting local production partners.
Core Values:
Collaboration, Sustainability, and Courage.
Brand:
An engaged community shares resources and insights to strengthen the fabric of the area. An engaged community partners with and knows the producers of its local foods. An engaged community facilitates dialogue about how to best utilize and maintain its resources. An engaged community is good for everyone.
Brand Promises:
● We will help drive economic development for the betterment of Cannon Falls and the surrounding region by supporting food-related business or organizations looking to put down roots, sharing insights and resources, and being a welcoming community.
● We will draw visitors and potential business owners through a district combination of high-quality local foods and beverages, bike trails, scenic views, and our historic downtown.
● We will promote collaboration between producers, makers and consumers. In doing so, we will encourage digging in together to solve problems, share resources, and synergize efforts where it makes sense.
● We will improve quality of life in Cannon Falls and the surrounding area by encouraging participating in supporting local initiatives.
● Our efforts will not stagnate because we will ensure that we create products, establish partnerships and develop ideas that can be maintained, are renewable for the future, and cause excitement that is both actionable and sustainable.